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Sociale

2022

Sociale is a wallet application for mobile devices – we call it the Sociale True Wallet. We help users who earn money get paid using fast, local and affordable payment services – all through a simple interface and with helpful service.

The magic of Sociale is that it is not a financial services provider. We don’t hold funds for our users, we don’t offer an e-wallet and we don’t charge high fees. 

We connect businesses who need to pay people with payment service providers who can send money – all through a process that is fast, seamless and easy.

Sociale provides the KYC, onboarding, wallet and mobile experience that many of these providers lack. Everything happens in one place. No need to have multiple apps for every place a user earns money from or every service where they want to receive money. It all happens within the Sociale True Wallet.

Key Messaging

01 | Simple

Signing up, getting approved and receiving your card is a difficult part of joining any payments service. Sociale makes it as easy as possible with real-time identity verification and QR code wallet connection.

02 | Easy-to-access

The Sociale app lets you manage your money effortlessly. Add funding sources, move money and more – all from a modern, accessible app.

03 | Low Fees

Avoid hidden maintenance fees, setup costs and additional charges. Sociale’s industry-low fees are transparent and clearly defined.

Key Pain Points Tackled

01 | Outdated Visual Design

Lack of proper branding and the inability to connect with your audience is simply put, a death sentence, particularly in payment-oriented services such as Sociale. 90% of our audience is between the ages of 20 – 34 and 84% of them are women. It was crucial for our new branding to represent both financial security and youthfulness. 

02 | Overcomplicated Old App

Navigation was painful, there was an abundance of redundant information and users were unaware of many important features/resources on the app and website.

03 | Lack of Country-Specific Support

Sociale is available in many Latin American countries. However, it used to rely on a single payment solution for all of our users instead of catering to the needs of each specific country.

First Iteration of Wireframes for V2

Below I’ve attached a bunch of screenshots relating to the first iteration of wireframes for the second major version of Sociale.

Direct Adobe XD link:

Sociale Early Wireframes V2

2023 Update

Sociale V3

In the beginning of February, the creative team over at Sociale began working on the third major iteration of Sociale, to further improve the experience for our users and to expand the availability for countries located in Central America.

Below I’ve attached a couple of reference screenshots related to the work that’s currently being done for Sociale V3.

Direct Figma link:

Sociale V3 Screens