Livly
Introduction
Livly is a next generation livestreaming platform for entertainers, educators, and digital creators. It blends real time video, community interaction, and creator monetization into a seamless experience, giving creators an intuitive space to share stories, performances, tutorials, and conversations with their audiences.
As digital creators push the boundaries of expression and community building, Livly offers a dynamic stage for that exploration, built to spark engagement, foster authentic interaction, and create meaningful connections between creators and audiences.
Livly has something for every type of viewer. From skill sharing sessions and behind the scenes streams to interactive hangouts and creator Q&As, the platform brings together a wide spectrum of voices and experiences.
Scope of Work
The scope of work for Livly focused on redesigning the core livestreaming experience, including product architecture, key user flows, and interfaces for livestream rooms, chat, engagement tools, and monetization. I also set the platform’s visual direction to ensure a clean, modern, creator-first aesthetic.
On the creator side, I designed dashboards, analytics, stream management tools, onboarding, and scheduling. Each feature balanced usability with brand expression, using consistent typography, color, and iconography to support clarity and workflow efficiency.
To unify the entire product, I developed a scalable design system and concise brand guidelines covering components, interactions, color usage, logo standards, and tone of voice. This ensured visual cohesion, smooth development handoff, and a strong foundation for Livly’s continued evolution.
Key Messaging
Creator First
Livly empowers creators with simple, intuitive tools to share their work, host live experiences, and build authentic connections with their audience. We champion creativity, expression, and accessibility throughout the platform.
Clear and Genuine
Our voice is friendly, clear, and supportive. We communicate with warmth and confidence, making creators and viewers feel welcome without unnecessary complexity.
Live Connection
Livly centers on authentic interactions. We bring people together through shared moments and open conversations, creating live experiences that feel inclusive, engaging, and effortless.
Key Pain Points Tackled
Fragmented Product Experience
Livly’s interface felt inconsistent across creator and viewer views. I introduced a unified visual direction and streamlined core flows to create a cohesive, intuitive live experience.
Low Live Engagement
Key interactions like tipping, reactions, and chat weren’t optimized for real time use. I redesigned these elements with clearer hierarchy and more inviting interactions to boost viewer participation.
Inefficient Creator Workflows
Creators struggled with scattered tools and unclear navigation. I refined the creator hub with simpler structure, clearer data, and more accessible controls to improve daily efficiency.
