DOORDASH
Introduction
Designed and executed a wide variety of branded assets for DoorDash, spanning digital campaigns, promotional graphics, event collateral, and social media visuals. Each deliverable was crafted to align with DoorDash’s brand identity while adapting to diverse platforms and audiences.
Emphasized strong visual hierarchy, bold color contrast, and festive yet approachable aesthetics to ensure clarity and engagement across all touchpoints. By balancing creative polish with practical readability, the designs reinforced DoorDash’s reputation and supported consistent communication in both consumer-facing and stakeholder contexts.
The variety of projects and campaigns gave me room to experiment with different styles and approaches. Some campaigns called for bold, playful visuals, while others leaned into clean, minimal design. Exploring those contrasts kept the work dynamic and helped DoorDash’s visuals feel fresh across different contexts.
Scope of Work
Through the agency, I partnered with DoorDash on fast‑moving campaigns where design played a key role in amplifying marketing objectives. My scope of work involved translating briefs into clear creative concepts, coordinating with project managers to meet tight timelines, and ensuring deliverables were tailored for multiple digital channels. This required balancing speed with consistency, so assets could be deployed seamlessly across web, app, and social platforms.
Beyond execution, I contributed to the collaborative process by presenting design directions, anticipating stakeholder feedback, and refining assets to align with campaign strategy. The work demanded adaptability across different initiatives, from localized promotions to national campaigns, and helped strengthen DoorDash’s ability to communicate effectively with varied audiences while maintaining a cohesive brand presence.
Campaign Sample
Creative Execution
Designed and assisted with digital and print assets that supported Courageous Conversations, a Pride initiative using conversation cards to spark meaningful dialogue around acceptance, individuality, community, and empowerment.
Collaborative Alignment
Collaborated with agency teams and DoorDash stakeholders to ensure visuals reinforced inclusivity and values-driven storytelling, helping the campaign connect authentically with diverse audiences.
Impactful Delivery
Delivered polished, adaptable designs under tight timelines, strengthening the impact of Courageous Conversations by making the campaign visually engaging and accessible across digital platforms.
Campaign Sample
Creative Execution
Designed digital assets that amplified the Black Food Energy initiative, celebrating Black-owned restaurants and chefs. Visuals highlighted the richness of Black culinary culture while staying consistent with DoorDash’s brand identity and campaign objectives.
Collaborative Alignment
Partnered with agency teams and DoorDash stakeholders to ensure designs reinforced inclusivity and values-driven storytelling. Assets were crafted to connect authentically with diverse audiences and spotlight the entrepreneurial spirit behind Black-owned food businesses.
Impactful Delivery
Delivered polished, adaptable designs under fast timelines, strengthening the reach of Black Food Energy by making the campaign visually engaging and accessible across digital platforms. This helped amplify awareness of grant opportunities and community events tied to the initiative.
