SOCIALE
Introduction
Sociale is a wallet application for mobile devices – we call it the Sociale True Wallet. We help users who earn money get paid using fast, local and affordable payment services – all through a simple interface and with helpful service.
The magic of Sociale is that it is not a financial services provider. We don’t hold funds for our users, we don’t offer an e-wallet and we don’t charge high fees. We connect businesses who need to pay people with payment service providers who can send money – all through a process that is fast, seamless and easy.
Sociale provides the KYC, onboarding, wallet and mobile experience that many of these providers lack. Everything happens in one place. No need to have multiple apps for every place a user earns money from or every service where they want to receive money. It all happens within the Sociale True Wallet.
Scope of Work
The design scope encompassed a comprehensive, multi-disciplinary approach. We developed a distinctive brand identity, including logo design, colour palette, and visual language to position the company in a competitive market. UI/UX design focused on creating intuitive, user-centered experiences across its digital platform, ensuring accessibility and ease of use throughout.
Additionally, 3D renders were crafted to support promotional content and enhance product visualization, adding depth and dimension to the brand’s digital storytelling. Web development efforts brought all design components to life, ensuring responsive functionality and seamless integration across devices. This end-to-end execution aligned every visual and interactive touchpoint with the brand’s vision, delivering a cohesive, modern digital presence that supports growth and engagement.
Key Messaging
Simple
Signing up, getting approved and receiving your card is a difficult part of joining any payments service. Sociale makes it as easy as possible with real-time identity verification and QR code wallet connection.
Easy-to-access
The Sociale app lets you manage your money effortlessly. Add funding sources, move money and more – all from a modern, accessible app.
Low Fees
Avoid hidden maintenance fees, setup costs and additional charges. Sociale’s industry-low fees are transparent and clearly defined.
Key Pain Points Tackled
Outdated Visual Design
Lack of proper branding and the inability to connect with your audience is simply put, a death sentence, particularly in payment-oriented services such as Sociale. 90% of our audience is between the ages of 20 – 34 and 84% of them are women. It was crucial for our new branding to represent both financial security and youthfulness.
Overcomplicated Old App
Navigation was painful, there was an abundance of redundant information and users were unaware of many important features/resources on the app and website.
Lack of Country-Specific Support
Sociale is available in many Latin American countries. However, it used to rely on a single payment solution for all of our users instead of catering to the needs of each specific country.
2023 Update
At the beginning of February 2023, the creative team at Sociale began working on the third major iteration of the platform, aimed at further improving the user experience and expanding availability to countries in Central America.
Below, I’ve attached a few reference screenshots related to the work done for Sociale V3.
